From what you make to how it sells.
Some businesses need customers. Others need a better way to turn interest into business. Some are still working out the product. We help with the work in between, with a scope built around where you are now.
Advertising that brings customers to you
We plan and manage online ads, develop the messages and creative, and track what people do after clicking. You can see where the budget is going and what needs to improve.
Give the campaign somewhere useful to go.
An advertising campaign involves more than choosing an audience and setting a budget. The offer, creative and landing page all shape the experience. We consider them together so the message people click is reflected in what they see next.
Depending on the scope, we can help with campaign structure, creative direction, ad copy, conversion tracking and ongoing management. We review the available evidence with you and use it to decide what to test, adjust or stop.
We also agree on what success means for your business. An inquiry, qualified conversation and completed purchase are different events. Reporting should make those differences clear, alongside the limits of what the available tracking can tell us.
- Creative variants
- Campaign
- Landing page
- Inquiry
- Purchase
What we need from you
A clear offer, access to the relevant accounts and someone who can help confirm what happens to the inquiries or orders the campaign generates.
Discuss your advertisingWHAT YOU GET
An agreed campaign plan, ads and creative, landing page recommendations, tracking and ongoing reporting. Exact deliverables depend on the project.
GOOD FIT
You have an offer to sell and want help reaching the right people through paid advertising.
Detailed capability list
WHAT WE DO
- Paid campaign strategy and management
- Meta and Google Ads
- Creative direction, ad copy and testing
- Landing pages and conversion tracking
- Budget allocation, optimization and reporting
WORKING DETAIL
We review campaigns alongside the customer journey, so an apparent advertising problem doesn’t hide a weak offer, a confusing page or a missed follow up.
Sales outreach and lead follow up
We research potential customers, write relevant outreach and help manage the conversations that follow. Our work can include sales development representatives who contact and qualify prospects.
The first message is only the beginning.
Useful outreach starts with a reason to contact someone. We work with you on the kinds of companies and people you want to reach, the problem your offer addresses and the information needed to make a relevant introduction.
Our work can include prospect research, messaging, follow up and sales development support. Where people are handling conversations, they need clear guidance about the offer, the questions to ask and when to involve your team.
We agree on the handoff as carefully as the first message. Your team should know who responded, what was discussed and what the person expects next. That gives the conversation a better starting point than an unfamiliar name on a calendar.
- Research notes
- Relevant introduction
- Reply
- Context
- Handoff
What we need from you
A defined offer, examples of customers you want more of and someone who can take ownership of the conversations that reach your team.
Discuss your outreachWHAT YOU GET
Agreed targeting, prospect research, outreach messages, follow up steps and a clear handoff to your sales team.
GOOD FIT
You want to start more business conversations and need a consistent way to follow through.
Detailed capability list
WHAT WE DO
- Ideal customer research and prospect selection
- LinkedIn, email and other suitable outreach channels
- Messaging and conversation frameworks
- SDR and appointment setting support
- Follow up, qualification and sales handoff
WORKING DETAIL
We agree on targeting, contact rules and responsibilities before outreach starts. A reply, a booked meeting and a customer are different outcomes, and we track them that way.
Have an offer people should hear about?
Tell us what you sell, who you want to reach and what you have tried so far.
Systems that keep leads moving
We help organize customer information, assign inquiries and connect the tools your team uses. GTM means go to market. The engineering part is building the workflows that support how you find and win customers.
Your team should not have to piece the story together.
Customer information often ends up in several places. A form submission is in one inbox, the latest conversation is in another tool and the next action lives in someone’s head. We help make those handoffs easier to manage.
This can include organizing your customer relationship management system, connecting forms and tools, defining lead stages and creating practical automations. We choose the workflow around how your team actually works, including the steps that still need a person to decide.
Clear reporting starts with clear inputs. We help define what the stages mean, who updates them and what information is worth collecting. The aim is to give your team a usable view of the work rather than another dashboard to maintain.
- Inquiry sources
- Contact record
- Human review
- Ownership
- Next action
What we need from you
A walkthrough of your current process, access to the agreed tools and input from the people who will use the system day to day.
Discuss your systemsWHAT YOU GET
A plan for your customer relationship management system, lead routing, useful automations and reporting, based on the tools and scope we agree on.
GOOD FIT
Leads are spread across spreadsheets, inboxes and apps, or follow ups depend on someone remembering.
Detailed capability list
WHAT WE DO
- CRM structure and pipeline setup
- Lead capture, routing and assignment
- Data enrichment and record cleanup
- Lifecycle and follow up workflows
- AI assisted research and operational workflows
- Reporting across marketing and sales
WORKING DETAIL
Automation needs a purpose and a way to catch mistakes. We design around the people using the system, with clear checks where judgment matters.
Websites that help people take the next step
We design and build websites that make your offer easier to understand, whether the next step is an inquiry, a booking or a purchase.
Answer the questions that stand between interest and action.
A visitor should be able to understand what your business offers, who it is for and how to take the next step. We use the page structure, copy and design to make those answers easier to find.
Depending on the project, our work can include a new website, a redesign, ecommerce pages or focused landing pages. We plan the content and interactions around the way you sell, then work through the implementation and agreed submission or purchase flows.
Motion can help explain a product, show a process or guide attention. We use it with a purpose, alongside readable content, responsive layouts and accessible ways to navigate. The site still needs to make sense when someone is on a phone or prefers less movement.
- Offer
- Explanation
- Inquiry
What we need from you
Your offer, approved brand materials, accurate product or service information and someone who can review the content and key decisions.
Discuss your websiteWHAT YOU GET
Agreed page structure, design, copy, website implementation and the forms or shopping experience included in your scope.
GOOD FIT
Your current website makes the business harder to understand or doesn’t support how you sell.
Detailed capability list
WHAT WE DO
- Website and ecommerce strategy
- Brand expression and page design
- Site structure and copy
- Conversion paths and inquiry forms
- Launch preparation and measurement
WORKING DETAIL
We consider how people arrive, what questions they bring and what they need to see before they act. Design and motion should help tell that story.
Where are people getting stuck?
Your website, follow up and internal tools can all affect the next step. We can help you look at the parts that need attention.
Help bringing a product to market
We help you develop a clearer product brief, work through supplier and sample decisions, and prepare the website, messaging and marketing around the launch.
There are two sides to getting a product ready.
One is the product itself: the brief, supplier conversations, samples and decisions that shape what will be made. The other is how people will understand and buy it: the positioning, website, content and launch activity.
We can support selected stages across manufacturing consultancy and launch preparation. That may involve helping clarify requirements, coordinate questions and feedback, or develop the marketing materials around an agreed product direction.
These decisions affect one another. A change to the product can change the message. A supplier constraint can affect the launch plan. Bringing those conversations together helps you see what still needs a decision before making the next commitment.
The scope of our consultancy and coordination is agreed in writing. Supplier contracts, production orders, testing, regulatory requirements and specialist approvals require their own confirmation. We do not treat a concept or sample as proof that a product is ready to sell.
- Brief
- Sample feedback
- Production decision
- Launch preparation
What we need from you
Your current product brief, any existing supplier or sample information, the intended market and the decisions you want help working through.
Discuss your product launchWHAT YOU GET
Agreed consultancy and coordination support across the product and launch stages you need. Supplier terms, production commitments and specialist requirements are confirmed separately.
GOOD FIT
You have a product idea or launch in progress and need help connecting the decisions around it.
Detailed capability list
WHAT WE DO
- Manufacturing consultancy and product planning
- Supplier research and coordination within the agreed scope
- Product briefs and sampling support
- Production planning discussions and launch preparation
- Brand, website and ecommerce development
- Customer acquisition planning for launch
WORKING DETAIL
We help you make and coordinate those decisions. Supplier capabilities, samples, costs and production commitments need to be checked for the specific product and engagement.
Get a second set of eyes on the next decision.
We also take on focused audits, strategy projects and fractional consulting. Bring us the acquisition program, launch plan or operational problem you’re working through. We’ll agree on the questions the work needs to answer.
Before it reaches a customer, it has to become real.
A sketch becomes a brief. A sample raises new questions. A supplier discussion changes the plan. We help you work through those decisions and prepare the business around the product.
An illustrated product journey- 01 / 06
Start with the problem worth solving.
You know the problem you want to solve. Together, we turn that starting point into a clearer product brief.
- 02 / 06
Give the idea some edges.
Materials, features, quantities and constraints give the idea shape. This is where the questions become specific.
- 03 / 06
Let the sample challenge the plan.
A sample makes the tradeoffs visible. Review what works, what needs to change and what needs another conversation.
- 04 / 06
Know what needs to happen before launch.
Bring supplier discussions, production planning and launch dependencies into one view. Agree on responsibilities before moving forward.
- 05 / 06
Give people a reason to choose it.
Develop the brand, website and messaging around what the product actually offers and who it is for.
- 06 / 06
Launch. Listen. Make the next decision.
Prepare the customer acquisition work, launch and learn from the response. Use what happens next to guide the next decision.
Your product. A clearer path from idea to market.
What stage is your product at?
An early idea, a sample in progress or a launch that needs support. Let us know where things stand and what you want to work through.
Here’s how we start.
- 01
Tell us what you need.
Share what your business does, what you want to achieve and what you have already tried.
- 02
We agree on the work.
We discuss fit, priorities and responsibilities, then put the proposed scope, fees and timing in writing.
- 03
We get to work.
Once the agreement and starting requirements are in place, we begin with a clear plan and regular communication.
A clear scope. A shared plan. People who know their part.
Some businesses need a focused project. Others need ongoing help running and improving their marketing or sales operations. We discuss the work first, then propose an arrangement that fits the scope.
Before starting, we agree on deliverables, responsibilities, fees and timing. We also identify the access, materials and approvals needed from your side so the project has a practical starting point.
As the work progresses, we keep decisions and next steps clear. If a new request changes the scope, we discuss it rather than quietly adding assumptions. You should know what is being worked on and what needs your input.
- Scope
- Responsibility
- Review
Working alongside your team
We can support your existing people, take responsibility for an agreed area or help connect work across several functions. The arrangement depends on what you already have and where you need support.
Before we talk.
Do I need all of these services?
No. We can focus on one area or work across several when that makes sense for your business.
Can you work with my existing team?
Yes. We can work alongside your team with clearly agreed responsibilities.
How much does it cost?
Fees depend on the work involved. We’ll discuss your needs and provide a proposal with the scope and pricing before you commit.
I’m not sure what I need yet. Can we still talk?
Yes. Tell us what is happening in the business and what you would like to change. We can start with that.
Tell us what you want to move forward.
Share a little about your business, what you need help with and any timing we should know about. We will use that context to discuss a suitable scope.
Book an introductory call partnerships@integerone.xyz